Loop - The Ethical Investment App
A collaborative project with Fidelity Labs where we were told to design a solution to the problems around ethical investing. My group and I believed there was no easy way to stay in the loop with company's changing practices, so we saw the value in an app that kept you updated and ranked the companies on how well they fit your beliefs. Our final MVP will be an app that allows you to see how well your chosen companies align with your values, and alert you with company updates. Moving forward to market the app, we would like to post sponsored ads that target groups that show strong interest in values. For example we have mocked up these two potential ads that take on two different ways we can target potential users, using positive and negative reinforcement. In the future we would want the app to be available for free in the app store, this would be supported financially from sales of user metadata. We also would like to have the value questions be searchable, allowing for a customized set of statements to evaluate, have a searchable database of all publicly traded companies available for index (with no limit), suggest companies to add to your index based on your values and finally integrate with a real investing app.